As a toddler, Mexican-born Regina Merson watched her mom carry out her magnificence rituals every day. Like her, she immediately turned obsessive about all issues magnificence, a ardour that she took along with her into maturity. “[Beauty] was how I associated to my mom, grandmothers, aunts, and buddies. I spotted that it wasn’t simply true for me, however for a majority of Latinas as properly,” she shares. A former lawyer, Merson determined to stop her day job to create Reina Rebelde, a make-up line that’s each daring and inclusive. Emblazoned with a fiery sacred coronary heart, every product is extremely pigmented and meant to make an announcement. From its best-selling crimson lipstick to its contour equipment, Reina Rebelde is made for the girl who’s assured, passionate, and doesn’t shrink back from being the focal point.