Abercrombie & Fitch is the topic of Netflix’s upcoming “White Scorching” documentary debuting on Tuesday, April 19. Standard within the late ’90s and early ’00s, the model — below CEO Mike Jeffries’s lead — perpetuated racism and sizeism by way of advertising and marketing campaigns and discriminatory hiring practices. However present A&F CEO Fran Horowitz is hoping to usher in a brand new period for the corporate that’s now favored by Gen Z and galvanizing clothes hauls on TikTok.
In response to “White Scorching,” A&F posted a assertion on Instagram acknowledging its problematic historical past and clarifying that the “Abercrombie at the moment” is inclusive and welcoming to everybody. “Whereas the problematic components of that period have already been topic to huge and legitimate criticism over time, we need to be clear that they’re actions, behaviors and choices that will not be permitted or tolerated on the firm now,” the caption reads, happening to thank present followers for his or her help because the model evolves.
Through the early 2000s, Abercrombie & Fitch confronted a number of lawsuits accusing the corporate of discrimination. A number of of the plaintiffs are featured within the Netflix doc — together with different former fashions and trade insiders — recounting examples of unfair therapy and offensive conduct from A&F management groups. A&F ultimately agreed to a $40 million settlement committing to vary its hiring strategies, and Jeffries stepped down from his position in 2014.
In the present day, there’s a Range & Inclusion web page on the corporate’s company web site that particulars methods and initiatives for making certain equal therapy throughout the enterprise.
Forward, you’ll be able to learn by way of A&F’s full submit and watch the trailer for “White Scorching: The Rise & Fall of Abercrombie & Fitch.”