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Alicia Silverstone Clueless Tremendous Bowl Advert 2023 | Video

Alicia Silverstone Clueless Tremendous Bowl Advert 2023 | Video

Alicia Silverstone Clueless Super Bowl Ad 2023 | Video

Cher Horowitz has been a procuring professional since 1995, and he or she’s again with some main styling ideas. Forward of Tremendous Bowl LVII, Alicia Silverstone partnered with cash-back procuring app Rakuten for a “Clueless”-inspired advert spot launched on Feb. 6. “I was fairly clueless about procuring,” Silverstone says as she steps up for debate class practically 30 years after Cher’s onscreen debut. Within the video, she’s sporting an up to date model of the character’s traditional plaid blazer and yellow miniskirt.

“Individuals are nonetheless into the style 25 years later, and it influences so many designers at this time and yesterday.”

The trendy tackle Cher’s ensemble comes courtesy of Christian Siriano, Silverstone’s longtime good friend and collaborator. The 2-piece set — an homage to “Clueless” costume designer Mona Could and director Amy Heckerling — contains a black and yellow plaid blazer with crimson accent pinstripes and an identical skirt. Instead of Cher’s sunshine-yellow cardigan, Siriano layered the blazer over a white scoop-neck T-shirt. He styled the look with a crystal necklace that includes the fictional excessive schooler’s first preliminary.

“Christian at all times attire me fantastically, so I knew that he’d know the way to do that, and I feel he did a wonderful job,” Silverstone tells POPSUGAR of the designer, who made a cameo within the advert. “He did such a very good job with it as a result of it was extra schoolgirl and now it is a bit bit extra refined and edgy as a result of clearly I am not 17.”

Silverstone explains that Siriano additionally helped deepen her private appreciation for vogue. “I really feel like I am within the presence of an artist,” she says. “I am so impressed by him, and I really feel actually protected as a result of I like his imaginative and prescient.”

With “Clueless” happening 28 years outdated, it solely made sense to revitalize Cher’s wardrobe. “I feel many people would agree that Cher is one among movie historical past’s most iconic consumers,” Silverstone says. “Individuals are nonetheless into the style 25 years later, and it influences so many designers at this time and yesterday, and it is simply been happening and on. Yearly I hear from somebody, ‘”Clueless” is de facto within the vogue [sphere] this 12 months,’ and I am like, ‘That was final 12 months. And it was the 12 months earlier than.'”

Different items within the business embrace Cher’s crimson sweater vest, her black and white miniskirt, and a contemporary tackle one of many character’s few denim outfits. Silverstone was even capable of hold a number of items from the shoot. “Stella McCartney has these loafers with these massive gold chunky bits on them, and I took these ones residence and I am unable to wait,” she says of the sneakers, which her stylist paired with the sweater vest. “I’ve worn them as soon as, and so they’re actually cool.” The three up to date ensembles will make their runway debut at Siriano’s ready-to-wear present throughout New York Trend Week on Feb. 9.

Picture Supply: Rakuten

Throughout our interview, Silverstone wears black denims, a preowned sweater, and a jacket sourced from The RealReal. “I wish to think about that I look very French stylish, however I am certain Christian would argue that that isn’t true,” she jokes. Whereas Silverstone doesn’t take into account herself as vogue savvy as Cher — finally preserving her distance from type developments — her private wardrobe does current one defining theme: sustainability.

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“I’m actually a acutely aware client,” Silverstone says. “[Cher] had a coronary heart of gold, and he or she actually has an awakening within the movie. So I wish to suppose that she would additionally take heed to sustainability.” She provides, “I feel Rakuten would actually attraction to Cher getting money again for doing her favourite exercise.” The app permits clients to avoid wasting whereas they store and earn money again on purchases.

Including to the ’90s nostalgia, Silverstone’s “Clueless” costar Elisa Donovan reprises her function as Amber Mariens within the advert. Whereas their reunion was temporary, Silverstone was thrilled to reunite together with her onscreen frenemy. “We did not get to speak very a lot, however we did our scene collectively and we had enjoyable,” she says. “We gave one another a giant hug, and it was pretty to see her.” A couple of months earlier, Silverstone additionally reunited with Stacey Sprint, who performs Dionne Davenport within the film.

Followers have been championing a “Clueless” reboot for years. Silverstone didn’t verify whether or not she’d reprise her function as Cher in a feature-length movie, however the 60-second Tremendous Bowl advert offers us a hopeful glimpse of what might be.

Forward, watch Silverstone’s full “Clueless”-inspired advert, which can air throughout the Tremendous Bowl on Feb. 12, and take a tour by Cher’s wardrobe then and now.

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