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For Virginie Viard, Inspiration Comes Throughout Walks by the Seine

For Virginie Viard, Inspiration Comes Throughout Walks by the Seine

For Virginie Viard, Inspiration Comes During Walks by the Seine

I cross the Seine most days — it offers me a breath of contemporary air, a way of momentum. It’s like a springboard. And it makes me consider so many alternative pictures of Paris, exhibiting all kinds of time durations and atmospheres. Once I labored with my former boss, Karl Lagerfeld, we’d take plenty of photos on the quays. Each time he didn’t know the place to go, we went all the way down to the river.

I particularly savor taking walks within the winter when nobody’s out. I by no means go to the park when there’re tons of individuals there. I wish to really feel slightly bit free: I’ll go wherever with no gate, no barricades, no line. I grew up in Dijon, however I’ve been in Paris most of my grownup life, and because the artistic director of Chanel, I couldn’t dwell wherever however right here. It’s not simply because it’s Paris — it’s due to the thought of Paris. It’s the meandering, the wandering about in my head and within the metropolis. The humorous factor is that now, at any time when I’m going someplace, I all the time think about a Chanel present in that place: “What would we do? How might we make it work?” Since I took over this position three years in the past, I haven’t seen issues in the identical means.

Inspiration typically comes after I take a break. In the course of the week, I feel all day lengthy about my work — after which, after I’m house, the concepts come. I jot down notes on my cellphone or name considered one of my group members and say, “Look, I feel this or that. …” Generally I really feel I’m not doing something, however I truly am. I can’t go on weekend journeys: I must spend time in my very own head — that’s what reassures me.

I’m very instinctive. If, instantly, I don’t need to present one thing, if I don’t dare put it on a mannequin — since I’m the one who attire them within the studio — properly, then I don’t do it. That stated, I by no means actually have artistic blocks; if I allowed myself to, I’d have them on a regular basis. As an alternative, I say to myself: “I do a job that I like, and I’ve to maintain going.” I’ve all the time been like that. I do know that I do essentially the most I can, so if there comes a second when it doesn’t work, then I’ll strive one thing else.

I don’t really feel like an artist in any respect. Coco Chanel really invented issues; she removed the corset. However I feel design isn’t that means anymore — all the things already exists. So I’m very versatile; I adapt. And I love to do all the things. I like adorning virtually as a lot as style; I take pleasure in all the things from placing collectively a bouquet of flowers to arranging fruit and veggies. And whether or not you could have loads or nothing, it’s the identical. It’s a means of being.

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This interview has been edited and condensed.

Producer: Kitten. Hair: Sébastien Le Coroller. Make-up: Carole Hannah. Photograph assistant: Mathieu Boutang

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