Half Of Everybody That Buys Vinyl Do not Personal A Flip A Turntable

Vinyl gross sales are nonetheless within the rise in the USA, however half of the consumers aren’t really listening to them.

Based on a report earlier this 12 months, vinyl gross sales grew 4.2% between 2021 and 2022 (from 41.72 million in 2021 to 43.46 million vinyl in 2022). Vinyl made up 43.4% of all bodily media gross sales in 2022, or 43.46 million of 79.89 million whole bodily album purchases, and annual vinyl gross sales exceeded CD gross sales within the US final 12 months for the primary time since 1987. So the format is undeniably extremely popular.

Now a brand new report by Luminate exhibits that “50% of shoppers who’ve purchased vinyl previously twelve months personal a file participant, in comparison with 15% amongst Music Listeners general.” Which additionally implies that 50% of shoppers who’ve purchased vinyl previously twelve months do not personal a turntable. It isn’t stunning contemplating some people similar to the look or simply take pleasure in amassing (which is completely advantageous), however actually half appears… excessive?

Two different fairly cool takeaways from the research embrace:

• Thirty-one % of Gen-Z individuals want artists offered extra merch choices to allow them to present their help
• Tremendous followers are additionally practically 3 times extra prone to have purchased vinyl within the final 12 months
• Rock followers are roughly 8% extra prone to hearken to vinyl information than another style
• LGBTQ+ audiences are 25% extra seemingly to make use of turntables, file, and vinyl gamers

The research would not specify what “extra merch choices” Gen-Z want to see extra of. Is it clothes and accessories? Extra bodily codecs? Neither a type of issues? We’re curious!

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