Large Fig Launches Advocacy Platform for Plus-Dimension Sleepers #SeeAllOfMe
To commemorate 5 years of serving the plus dimension neighborhood, Large Fig mattress, the primary mattress model to solely cater to massive, tall, and plus-sized sleepers, not too long ago launched their #SeeAllOfMe marketing campaign, a brand new platform devoted to advocacy, neighborhood service, and heightened visibility for the plus-size demographic by activism, elevated allyship, and authenticity.
“We’re proud to introduce #SeeAllOfMe, which can reinforce our company mission, imaginative and prescient, and values to offer a protected and nurturing area for our bodies of all styles and sizes,” mentioned Jeff Brown, President of Large Fig. “The objective of #SeeAllOfMe is to reveal that a person is greater than only a physique kind and that we have to acknowledge – and rejoice – all sides of what makes somebody who they’re: a person and full particular person”, provides Brown.
Large Fig has devoted a bit inside the firm’s newly relaunched web site to the #SeeAllOfMe initiative, full with the platform’s mission, deliberate actions to assist the motion, a useful resource web page for the plus sized neighborhood, in addition to an open letter calling for companies throughout all industries to develop into extra inclusive.
To amplify the #SeeAllOfMe platform, Large Fig has introduced the creation of the Large Fig Collective; an advisory panel consisting of essential voices inside the plus-size neighborhood to offer perception, experience, and perspective. And you could acknowledge a well-recognized face inside the panel … (spoiler alert: our very personal editor in chief Marie Leggette is part of Large Fig’s advisory panel)!
The Large Fig Collective, an advisory panel created solely of plus-size advocates, designed to information the actions of the corporate and amplify the genuine plus-size expertise consists of eight members: Alysse Dalessandro, Miranda Schultz, Dr. Katelyn Baker, Oge Udeogu, Zach Miko, Daniel Franzese, Abi Warrell, and our very personal Marie Leggette!
“Since our inception, Large Fig has championed inclusivity and acceptance of each physique, and everyone’s proper to life, love, illustration, and a very good evening’s sleep – and nonetheless, we acknowledge that there’s extra work to be completed, “mentioned Lindsy Argenti, Advertising and marketing Director at Large Fig Mattress. “In launching #SeeAllOfMe, we strengthen our dedication to raise the voices and experiences of these most frequently excluded from the dialog”.
Along with the platform’s ongoing presence in amplifying the plus-size business, Large Fig will likely be working to make sure unused and returned mattresses inside the firm’s guarantee interval will likely be donated to a corporation, putting them in houses of people in want of a very good evening’s sleep.
“Our mission is evident: to be a real ally for the plus-size neighborhood, guaranteeing everybody and each “physique” has a snug, long-lasting mattress designed to assist a very good evening’s sleep,” mentioned Lindsy Argenti, Advertising and marketing Director at Large Fig Mattress. “As we proceed to construct our #SeeAllOfMe platform, we hope different companies will do higher to raise the voices and experiences of these most frequently excluded from the dialog.”
Thus far, the Large Fig Collective has met to debate challenges distinctive to the plus-size neighborhood and what different manufacturers can do to boost the voices of a demographic largely underserved.
Learn what the Large Fig Collective must say about Large Fig’s newest initiative:
“The plus-size neighborhood is stuffed with individuals who have been handled as outsiders or afterthoughts – and we’re bored with it,” mentioned Alysse Dalessandro. “Large Fig understood the necessity to hand the microphone over to us – in order that we will educate different manufacturers on the genuine plus-size expertise in order that we will all respect and rejoice it in a significant method.”
“Illustration issues, and whereas progress has been made in plus-size trend, there’s nonetheless plenty of work to do throughout different industries,” mentioned Miranda Schultz. “Large Fig has not solely created a product for our demographic, but additionally a platform to assist elevate the voices of plus-size advocates. Different manufacturers would do nicely to take word.”
“As a health care provider of medical psychology, I understand how essential self-acceptance is for a person’s wellbeing,” mentioned Dr. Katelyn Baker. “I’ve seen dimension discrimination firsthand. Large Fig has been instrumental in making a protected area for the plus-size neighborhood.”
“Tall and athletic our bodies additionally battle to suit inside ‘on a regular basis’ merchandise,” mentioned Oge Udeogu. “As a former skilled soccer participant, I can let you know {that a} unhealthy evening’s sleep will result in poor efficiency in a sport. In becoming a member of the Collective, I sit up for serving to Large Fig spotlight that not all merchandise are ‘one dimension suits all.‘ “
“The plus-size neighborhood is distrustful of manufacturers who’ve traditionally tried to appease us quickly – with the intention to line their pockets,” mentioned Zach Miko. “As a member of the Large Fig Collective, I’m proud to advise an organization which celebrates the plus-size expertise however understands there’s nonetheless work to be completed.“
“In Hollywood costumes, roles, trailers, and props should not constructed for larger-framed our bodies, so it’s straightforward to really feel as in case your physique is ‘incorrect,’” mentioned Daniel Franzese. “Plus-size people are conditioned to be ashamed of our dimension. Large Fig is a primary instance of how inclusivity ought to be completed and the way we will work collectively to maneuver the needle.“
Brands will use the plus-size physique for performative allyship,” mentioned Abi Warrell. “The Large Fig Collective just isn’t a advertising tactic – it’s an advisory panel guiding the corporate towards constant authenticity and real allyship.“
“Because the Founding father of The Curvy Fashionista, I create content material that embodies a deeper message of inclusivity, consciousness, and constructive shallowness,” mentioned Marie Leggette. “Witnessing a model actively construct a platform that works to humanize and normalize the plus-size world is unimaginable, and I’m honored to hitch their imaginative and prescient.“
We’re undoubtedly excited to see what extra comes from this empowering platform!
Large Fig has devoted a bit inside the firm’s newly relaunched web site to the #SeeAllOfMe initiative, full with the platform’s mission, deliberate actions to assist the motion, a useful resource web page for the plus-sized neighborhood, in addition to an open letter calling for plus-size inclusivity throughout all industries.