Chicago-based toy firm Citizen Brick has raised $145,000 for medical assist in Ukraine with its new Zelensky LEGO-inspired minifigure, displaying that everybody has an element to play in warfare aid. The corporate, based in 2010 by artist and LEGO fanatic Joe Trupia, determined to use its signature strategy to unorthodox LEGO-style units, collectible figurines, and equipment. The Zelensky “minifig,” because the figures are recognized, retailed for $100 every and offered out in hours, as did Molotov cocktail equipment bearing the Ukrainian flag, which offered for $20 every. All proceeds from the gross sales have been donated to the nonprofit humanitarian group Direct Reduction.
“When you’d requested me a month in the past who the President of Ukraine was, I most likely couldn’t have instructed you,” Trupia instructed NPR. ” And it truly is an unusual sort of heroic act, I believe. It actually impressed me that he was sort of staying there for his individuals and actually sort of main the way in which that they wanted him to on the minute.”
Citizen Brick’s Zelensky cuts a recognizable determine, clad in fight greens and sporting a 5 o’clock shadow. Regardless of worldwide demand for extra Zelensky figs, Citizen Brick won’t be making greater than the preliminary run. This is because of provide chain points, because the collectible figurines and bottle bombs have been made utilizing spare elements the shop occurred to have available, and usually are not accessible via LEGO.
“We couldn’t make any extra until we had a large donation from LEGO instantly,” Trupia mentioned. “These are fairly scarce supplies that we simply had across the store.”
The nice of us at Citizen Brick usually are not solely offering the off-label collectible figurines craved by LEGO-maniacs (who’re additionally common maniacs — see, for instance, the horrifying Carrie-like promenade queen determine dripping in blood, and LEGO-style infants that appear to be mummies and sizzling canine) but additionally giving again to a group that has supported the enterprise during the last decade.
“I’ve loads of prospects who’re from that a part of the world,” he instructed NPR. “And three weeks in the past, they have been simply making TikTok movies and amassing toys. And subsequent factor you recognize, they’re hiding in subway tunnels. And that was actually startling.”
Trupia and the entire Citizen Brick crew can really feel proud for turning toy collectible figurines into six figures of charitable assist.