Lululemon, the athleisure model that was a uncommon retail success story through the pandemic, stated on Tuesday that it could start promoting athletic footwear for girls this month, underscoring its development ambitions and the way it hopes to outfit its prospects from head to toe.
The corporate stated that it could introduce a working sneaker often known as “blissfeel” on March 22 for $148. It plans so as to add three different kinds, together with a slide and a coaching shoe, this summer time and fall.
Lululemon, which was based in 1998, has flourished in recent times amid a broader shift towards exercise put on in day-to-day life and an growth into athleisure for males. Not like many retailers, it thrived through the pandemic: Its prosperous shoppers flocked to its wares throughout an period of distant work and at-home health, and so they had been fast to pivot to on-line purchasing when shops had been both closed or providing restricted companies.
The corporate, which acquired the house health start-up Mirror through the pandemic, stated it anticipated that its 2021 gross sales would climb to not less than $6.25 billion, up from $4.4 billion in 2020 and $3.3 billion in 2018. That will exceed gross sales of the Hole model and Banana Republic mixed, and compares with $6.8 billion in annual income for Victoria’s Secret — cementing Lululemon as one of many greatest specialty attire manufacturers on this planet.
Lululemon has bought sneakers from an out of doors model in its shops up to now and noticed that prospects had been interested by shopping for footwear from the retailer. The corporate’s chief government has referred to the launch this spring as a “take a look at and be taught” alternative, and Lululemon emphasised on Tuesday that its new sneakers had been designed with girls in thoughts.
“We deliberately began with girls first as a result of we noticed a chance to unravel for the truth that, most of the time, efficiency sneakers are designed for males after which tailored for girls,” Solar Choe, Lululemon’s chief product officer, stated in a press release. “That didn’t sit properly with us.”
Girls accounted for 69 p.c of Lululemon’s gross sales in 2020, and North America made up 86 p.c of its income.