Kim Kardashion pulled off a serious fashion-world reunion for her newest Skims marketing campaign. On April 4, the style mogul introduced her new Icons Marketing campaign, a shocking photoshoot that introduced collectively a few of the greatest names to ever stroll the runway. Sporting the Skims Matches Everyone underwear assortment, Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel reunited for the primary time in years to showcase their “power, power, and eternal attract.”
Highly effective leaders within the style trade and past, all 4 ladies have been direct sources of inspiration for numerous fashions for the reason that begin of their careers. Even Kardashian could not assist however gush over the immense quantity of expertise in a single room, taking an unscheduled journey to their taking pictures location to sneak in an informal selfie with the star-studded crew.
“OK so I wasn’t presupposed to be on this @SKIMS marketing campaign however I finished by and jumped in as a result of it was too iconic,” Kardashian captioned pictures of the marketing campaign on Instagram. “Introducing Tyra, Heidi, Alessandra and Candice sporting our signature Skims Matches Everyone assortment.”
For Klum, Ambrosio, Swanepoel, and Banks, the reunion was equally unforgettable. “It has been some time since we have been all collectively so it was so particular to be reunited. Thanks @kimkardashian for making it occur. 🖤,” Klum wrote on Instagram. Swanepoel added, “The posse you by no means knew you wanted . . . 💕.”
Banks, specifically, was particularly excited to be a part of the shoot, her first time modeling underwear since she retired from runway modeling in 2005. “When @KimKardashian referred to as me with the concept to reunite these unimaginable ladies and me for @SKIMS, I used to be intrigued. And right here we’re!” Banks captioned pictures of the marketing campaign on Instagram. “I hadn’t modeled lingerie and undergarments since I retired from the runway, but it surely was like using a motorbike. The poses got here again even fiercer than earlier than! I am rocking their Matches Everyone assortment which is simply as cozy because it seems. And yep, Kim . . . I am now obsessed.”
Past their lasting affect on the style sphere, all 4 supermodels have made a reputation for themselves as musicians, TV present hosts, and extra. Along with being a decide on reveals like “America’s Received Expertise,” Klum lately launched hosted “Making the Lower” alongside “Undertaking Runway” alum Tim Gunn; Banks racked up a number of manufacturing credit and began a brand new ice cream enterprise referred to as SmizeCream; Swanepoel continued her work as an envoy for Mothers2mothers, a nonprofit that gives assist for pregnant ladies and new moms residing with HIV; and Ambrosio turned the host of her first TV present, “The Lower,” in Brazil.
See the gifted fashions, entrepreneurs, and businesswomen exhibit their modeling prowess within the Skims Matches Everyone assortment right here.