Solely “Conventional Marriage” at Nice American Household
If you happen to’re searching for a tacky homosexual love story this vacation season, keep on with Hallmark, not Nice American Household. Candace Cameron Bure — who was a mainstay on the Hallmark Channel — has stepped up as CCO at Nice American Household, and she or he says the cable community intends to deal with “conventional marriage” in its programming.
Bure, an outspoken conservative Christian, has acted in over a dozen Hallmark tv films over time, however she left the community earlier this 12 months to hitch former CEO Invoice Abbott over at Nice American Household, the place she’ll star in her alternative of movies and produce non secular content material beneath the banner “Candace Cameron Bure Presents.” She mentioned the transfer in an interview with The Wall Avenue Journal (by way of Selection), the place she stated her new house community prioritized the Christian religion greater than Hallmark.
“My coronary heart desires to inform tales which have extra that means and function and depth behind them,” Bure stated. “I knew that the folks behind Nice American Household had been Christians that love the Lord and needed to advertise religion programming and good household leisure.”
Hallmark has made a concerted effort to diversify its content material lately — their first unique vacation film targeted on a same-sex couple debuts subsequent month — and it’s straightforward to see that Bure hasn’t appreciated the change. The actress referred to as Hallmark “a totally completely different community than once I began due to the change of management,” including, “I believe that Nice American Household will preserve conventional marriage on the core.”
Abbott provided a extra media-trained response relating to his stance on whether or not Nice American Household would produce LGBTQ content material. “It’s definitely the 12 months 2022, so we’re conscious of the traits. There’s no whiteboard that claims, ‘Sure, this’ or ‘No, we’ll by no means go right here,’” he stated. Talking with Selection, he stated the community was a lot smaller than Hallmark and didn’t essentially have the manpower to create as many numerous tales, however stated that “over time” that would change.
Nonetheless, Bure, beautiful as ever, caught to her weapons. “I believe we all know the core viewers and what they love is precisely how Invoice initially constructed the Hallmark Channel,” she stated. “That was Christmas and people conventional holidays, in order that’s what the main target goes to be. You’ve bought to begin someplace. You may’t do every part directly.”