Dôen did not invent the sundress, but it surely’s the primary and final place many ladies purchase their favorites. Now, the model desires its devoted fan base to put on its sundresses as seashore cover-ups over its debut swim assortment.
Alongside its second capsule of earth-tone clothes and tops with Victoriana prospers this season, Dôen is releasing its first swimwear line. The ruffled bandeau bikinis and ruched maillots evoke a classic postcard from a Mediterranean seashore city: They’re female, romantic, and just a little glamorous, with out attempting too arduous. Costs start at $108 for a bikini high and cap out at $218 for a one-piece, in sizes XS via XXL.
The drop is quintessential Dôen in its tightly edited scope (two one-pieces and three bikinis) and its influences (the floral patterns and shapes nod to ’50s and ’60s sunsuits). “It was important to design items that felt like a pure extension of the model, items that carry a little bit of nostalgia, really feel timeless, and could be worn with ease,” the model’s CCO and cofounder, Katherine Kleveland, tells BAZAAR.com.
The nostalgia issue comes from greater than these classic French Riviera references. Dôen chosen three prints beloved by its clients to reinterpret into swimwear, together with a fan-favorite Liberty floral.
This consideration to element makes a launch Dôen “has been engaged on for fairly a while” much more particular, Dôen CEO and cofounder Margaret Kleveland says. “We have seen clients ask about swim for seasons now, and we’re excited to supply one thing that may add to their assortment of Dôen items.”
Extra measured expansions into new areas—together with bedding and tabletop items, and a second swim assortment with efficiency materials—are on the horizon. However Dôen is not hurrying to dive into all the pieces in any respect as soon as. “With any new class, our precedence is considerate design and manufacturing, providing distinctive high quality,” Dôen’s president, Holly Soroca, says. Within the case of its dreamy first swimwear line, our summer season wardrobes are higher for it.
Dôen’s full swimwear assortment is offered on-line at shopdoen.com.
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