It is February 2020 and the world has but to be upended by the coronavirus pandemic. Whereas designers, within the throes of New York Trend Week, are sending stone-faced fashions down the runway, Susan Alexandra (née Korn) is staging a musical. There’s vigorous dancing, appearing, and singing, peppered by a refrain of guffaws from the normally stoic viewers. Each onstage and within the crowd, you may see a splattering of her well-known beaded baggage: in rainbow checkered print, in watermelon colours, suffering from cherries or clouds or butterflies. This burst of unadulterated pleasure — at a time earlier than we even knew we would have liked it — is a core a part of Susan Alexandra’s model ethos.
Launched in 2017, her beaded purses are broadly thought-about collector’s gadgets. Rendered in animal print or kaleidoscopic colour, they’re cherished by on a regular basis consumers, influencers, and celebrities alike, even popping up on supermodels like Gigi Hadid.
Her beaded jewellery will get the identical reward and adoration: Pete Davidson wears his Susan Alexandra “Pete” pearl necklace frequently. “To have that validation from celebrities is basically thrilling. I am an enormous popular culture fanatic,” she tells POPSUGAR over Zoom. “There are fairly a couple of folks from Euphoria which have items, which is basically thrilling to me as a result of I believe that they are what’s subsequent.”
“What I really like in regards to the metaverse is there isn’t any restrictions on what’s attainable. I may simply make it complete fantasy and that is a dream as a designer.”
Susan Alexandra lives on the cusp of what is subsequent, perennially one step forward of the remainder of the business. Take into account this: a number of designers are nonetheless skeptical of the metaverse, however Alexandra is diving proper in. Her newest profession transfer is creating NFT wearables for Absolut‘s Coachella mission. The digital trend equipment reside in Absolut.Land the place followers (21+) are inspired to attach over shared digital drinks and outfit their avatars in customized pageant trend items. Amongst Alexandra’s digital designs, you may discover a pair of watermelon earrings with an Absolut cocktail appeal, resembling her favourite drink: a grimy martini.
“What I really like in regards to the metaverse is there isn’t any restrictions on what’s attainable,” she says. “If it is a shoe, it does not must be snug. If it is an earring, it does not must be light-weight. I may simply make it complete fantasy and that is a dream as a designer.”
Fantasy may quickly transcend into actual life: Susan Alexandra now plans to foray into the shoe class. “For the metaverse [project], I made these footwear and so they have an Absolut cocktail heel,” she says. “And I am like, ‘OK, I am dying to do footwear now.'”
Clothes is on her radar as properly, and he or she’s thrilled for a way road model — significantly at festivals — is evolving. “One thing that is occurring proper now could be lots of people simply displaying their our bodies no matter dimension,” she says, naming cutouts as a pageant trend development she loves. “I really feel there’s this unselfconscious method that persons are dressing now. And there is this openness and acceptance. And I actually love the thought of genderless trend; I believe that is one thing that is actually thrilling, too.”
Forward of Coachella Weekend 1, Susan Alexandra chatted with POPSUGAR about designing for the metaverse, increasing her beloved model, and the one celeb she actually desires to work with. Learn our full interview forward.