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Touchdown onto Susan Alexandra’s Instagram web page is like getting into a parallel universe. From inexperienced and yellow corn on the cob earrings hanging off a literal corn on the cob to a makeshift bra high long-established out of fruit-shaped coasters, the model’s feed is a vibrant kaleidoscope of content material which you can’t assist however need to get slightly misplaced in.
Such is the world of Susan Alexandra, the beloved model that is managed to perform maybe one of the elusive duties in trend: having an undeniably distinct point-of-view. By intricate, over-the-top beadwork, Susan Alexandra has change into a go-to retailer of alternative among the many movie star set, cultivating a following among the many likes of Emily Ratajkowski, Gigi Hadid, and Emma Chamberlain.
And now, the model is making its foray into the bridal house with a group of ornate beaded equipment starting from crowns to capelets to champagne baggage.
“We had been getting questions on [bridal] for thus lengthy,” Susan Korn, the model’s founder and inventive director, informed POPSUGAR. “And eventually, we had been like, ‘OK, let’s really do one thing about it.'”
It made sense to department out and have these choices in place for brides in search of that daring, vibrant, signature Susan Alexandra contact for his or her large day. The model had already been producing one-off bridal objects, Korn revealed, earlier than the official launch. The customized requests had been primarily bespoke baggage that brides would put on on their marriage ceremony day. One other in style specialty merchandise? Grooms in search of whimsical, unconventional ring bins.
“We did a number of customized variations of these, like with completely different initials on them and with completely different colours and designs,” Korn stated. “It was actually, actually cute. We had been doing so a lot of people who I used to be like, ‘Let’s simply maintain them current within the assortment as a everlasting factor.'”