This simply in: Gen Z’s favourite bikini model has partnered with the TikTok demographic’s favourite bombshell on a swim collaboration that’s positive to warmth up summer season 2023. The Sydney Sweeney x Frankies Bikinis assortment is the brainchild of the Emmy-nominated actress and producer and the Los Angeles-based beachwear model, who already teamed as much as give us a show-stopping trend second in season two of Euphoria. Followers of the hit present probably recall Sweeney’s character, Cassie, stepping out within the model’s Gemma one-piece as an act of rise up—and a shameless try to garner consideration from Nate Jacobs—within the infamous scorching tub scene at Maddy’s celebration. Actually, the partnership happened particularly as a result of of that scene. This time although, as a substitute of revenge, the theme is romance.
Attractive silhouettes, lace and ruffle particulars, and a kiss print utilizing Sweeney’s personal lips (extra on that later) are simply a few of the design components you’ll be able to anticipate within the capsule. The accompanying marketing campaign, photographed in Rome by Sonia Szóstak, exudes femininity and romance. It may virtually be mistaken for a lingerie marketing campaign—the truth that it’s swimwear makes it even sexier and cooler, to not point out extra charming.
Impressed by Italian summer season romance, the primary launch from the collaboration lands on March 14th, with a second drop in early April. Beneath, Sweeney talks solely with ELLE in regards to the assortment, the place she’s presently sporting the items, kissing, and extra.
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Firstly, why swimwear?
I grew up on the water, all the time operating round in a bikini. If I wasn’t swimming within the lake or the ocean, I used to be snowboarding or making an attempt to surf. So there was all the time part of me that wished to create one thing that really felt like me, and with Francesca [Aiello] and her unimaginable firm, we actually created one thing particular.
I heard the collaboration happened after Francesca noticed you put on Frankies Bikinis on Euphoria. Did that episode encourage the general vibe of the gathering?
It undoubtedly sparked the dialog! We met in individual at her Venice workplace and immediately hit it off. We had been throwing round concepts and temper boards.
Within the press launch, you point out that these items will “make you are feeling like your most romantic and horny self.” Why do you assume it’s essential to embrace your sexiness?
I feel it’s highly effective to point out the world you might be unapologetically your self. We wished items that made folks really feel assured and free of their our bodies.
The gathering can also be impressed by “Italian summer season romance.” There’s one marketing campaign picture specifically that appears virtually bridal or spiritual. What’s the story behind that look?
We felt Rome actually captured and invoked the sentiments behind the gathering. We wished an area that complimented the small print on the items, but additionally someplace we had the liberty to maneuver and play.
Did you get to discover Rome when you had been there? The place would you need to put on these items subsequent?
I used to be truly filming Immaculate in Rome throughout that point, so I used to be there for 4 months! I really like Italy. I’m in Australia now filming, and sporting my items virtually on a regular basis. It’s the proper place: seaside, scorching, sunny, and romantic!
What’s your favourite piece from the collab and why?
I don’t know if I may choose only one! However I really like the cherry bikini items—it’s a little bit of each Francesca and I.
Stroll me via the method of creating the kiss print utilizing your individual lips. Was it hilarious, scorching, or each?
It was each! I used to be coating on totally different shades of crimson lipstick and kissing paper and sending pics to Francesca. And it was this humorous forwards and backwards about how a lot my lips must be parted or [how much] coloration [I should apply], so my lavatory grew to become coated with pages of my lipstick marks.
The primary drop from the Sydney Sweeney x Frankies Bikinis assortment is out there to buy now at frankiesbikinis.com, with a second launch following in early April.