Vogue Sues Drake and 21 Savage for Faking Journal Covers
Vogue’s writer has sued Drake and 21 Savage for posting and distributing a mocked-up Vogue cowl as a part of their Her Loss promotion marketing campaign. The lawsuit, reported by TMZ and considered by Pitchfork, alleges that Drake and 21 Savage additionally professionally reprinted a full difficulty of Vogue with the faux cowl and handed it out in a number of North American cities, main followers to consider the magazines have been real. The journal was unchanged inside, save for the album title being scrawled throughout numerous pages and, in a single occasion, Drake being photoshopped into a picture, in accordance with the lawsuit.
In an October 30 Instagram put up cited within the swimsuit, Drake writes, “Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and assist on this historic second.” The faux cowl was additionally posted on flyers, reflecting the same old rollout marketing campaign for brand spanking new Vogue covers, the swimsuit alleges. Pitchfork has emailed Drake and 21 Savage’s representatives for remark. (Condé Nast and Vogue’s father or mother firm, Advance Journal Publishers Inc., formally filed the lawsuit. Pitchfork can be owned by Condé Nast and Advance.)
The swimsuit goes on to cite information tales and social media posts written beneath the impression that the quilt was actual. “The accompanying cowl story has but to be launched,” wrote HotNewHipHop, “however when it’s, you may relaxation assured it is going to be loaded with all types of juicy details about the prolific rhymers and their work—each previous, current, and future.”
The faux Vogue cowl was the primary in a collection of spoofs that made up the Her Loss media marketing campaign. NPR debunked a pseudo–“Tiny Desk Live performance” shot in a room nearly similar to the NPR workplace. Howard Stern himself took half in a Stern Present section that didn’t air as a part of any official episode. And Saturday Evening Dwell and “A Colours Present” have been the topic of comparable send-ups.
Within the days earlier than the album launch, Vogue’s father or mother firm, Condé Nast, requested the duo to take “remedial measures to curtail additional public confusion,” however these requests have been refused, in accordance with the swimsuit. The corporate is alleging trademark infringement, model dilution, and false promoting, amongst different claims. It’s searching for a number of awards of damages, together with compensation of treble the income from the album and journal or treble the authorized damages, whichever is larger.