Dressing for inclement climate is a difficult beast. Nearly all of rainwear tends to lean infamously drabby, completely un-chic, or harking back to ponchos that seem like trashbags (actually, although). Danish model Rains is right here to alter your thoughts about how fashion-forward and purposeful wet-weather gear can look. Co-founders Daniel Brix and Philip Lotko, who met whereas finding out at Denmark’s TEKO Design Faculty, got down to assemble a clear and classy rain jacket particularly with the younger, city biking group in thoughts. Copenhagen, usually dubbed “essentially the most bike-friendly metropolis on the earth,” reportedly has “675,000 bicycles and simply 120,000 automobiles […], which means bikes outnumber automobiles by greater than five-to-one.” As you’ll be able to think about, a modern slicker is a product that is sorely wanted for the seasonally wet Scandinavia area. And, thus, the primary Rains jacket was born in 2012 — and the demand has solely gained momentum since.
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