Will Laroca aka William Fredriksson is a Swedish artist, songwriter and producer. Though Will Laroca is a brand new venture, William isn’t any newcomer. In Sweden he’s already a multi-platinum producer within the manufacturing staff TMA, collectively along with his childhood buddy Tiam Faorkhy Nia, in addition to a gold licensed solo artist (beneath the artist identify WILLOW). From 2012 till as we speak, William has helped form Sweden’s trendy hip-hop sound in collaboration with a number of the most influential Nordic hip-hop artists.
His music fluidly strikes via digital music and acoustic devices in addition to totally different genres and types to create his personal private and thrilling sound. The music is simple to entry for everybody with out shedding a deeper which means, each lyrics and melodies are vital for him. Laroca’s influences come from every kind of genres in addition to EDM, something from rap, disco, rock and funk to Swedish/Center Jap/South American/African folks music and ethnic beats, in addition to pop and nation.
Now, this gifted artist is again along with his new single “Holy Ones” signed to Virgin Music Sweeden. It’s a clean, pop oriented home observe with nuances of Meduza and even Bastille, however all collectively, distinctive to Will Laroca. Will explains, “Everybody has darkness and light-weight, all of us battle with these sides and the tune is about overpowering your darkness, standing agency and believing in your goal. You probably have goal, you’re a holy one. Have some religion and know your value!”
With loads of musical influences current on “Holy Ones,” probably the most impactful inspirations across the observe comes from his religion and God.
“The transition into home music got here from a real curiosity in mixing totally different music types and experimenting with totally different tempos and genres. Due to my hip-hop background with very significant and private textual content and content material, it got here naturally to me to combine them and create my very own tackle EDM with deep lyrics. I’m a musician with the best respect for the artwork of music. The likelihood to precise feelings, desires and ideas via a tune is what drives me. I principally fell in love with making melodies.” – Will Laroca